26 January 2019

Davos 2019: A War on Trust...

As the World Economic Forum Annual Meeting comes to a close in Switzerland, "Trust Decisions" are on our mind.
"The corporate, political and cultural elite gathered in Davos are expressing worries about a disturbing trend: The erosion of public trust in institutions and companies.

World Economic Forum attendees said the lack of faith in everything from governments to social media platforms is hampering innovation and contributing to widening inequality."
 Why?

Over five years ago the new rules for business and the Net were in plain sight.  Articulated in a way that most business owners, CEO's of global enterprises and even our politicians could understand.

Yet at this years Annual Meeting, trust is becoming a buzzword in the panel discussions and around the dinner tables in Davos.  How might the institutions attending the World Economic Forum, strive to build a planet where "Achieving Digital Trust," is the basis for starting a business or at ground zero of creating a new product?

In 2015, Jeffrey Ritter published his book:

"In reading this book, you will explore and acquire an entirely new portfolio of tools and strategies to help shift the momentum of that war. As in any combat or battle, to succeed, it is essential for you to understand what is at stake. What we are facing is more than a war to control information. It is a war on our ability to trust information. Yes, a war on trust." Achieving Digital Trust by Jeffrey Ritter

To presume the trustworthiness of information is now a continuous question. GDPR and other forward leaning regulations are beginning to shape the way we design our systems.

So what?

How will those citizens and consumers that are devouring information from that electronic photography and RF device in the palm of their hand, think differently in the next few years?

How will the designers and engineers of Samsung, Apple, IBM, Amazon, Google, Facebook and others architect their new software and solutions with trust embedded in all that they produce?

When will our citizens understand that not selling your data, does not actually mean that your data has not been given away for free?

The future of our institutions, governments, products and relationships must be built on trust.  As you sit across the table from your editor, your CEO, your elected official or your senior software engineer you must ask the question, how will we achieve digital trust?

What if there was a Green, Yellow, or Red banner across the top of the display screen, as a quick identifier whether the information being delivered and displayed was in compliance with the new "World Digital Trust Standard"?

Yet we know that "Green Padlocks" in front of our URL and the "Privacy Essentials" grade in the top of our browser, just isn't enough.  Especially when we know that there are U.S. DHS Emergency Directives such as 19-01 in place:

"In coordination with government and industry partners, the Department of Homeland Security (DHS) Cybersecurity and Infrastructure Security Agency (CISA) is tracking a series of incidents1 involving Domain Name System (DNS) infrastructure tampering." 


Jeffrey Ritter is correct.  It is a war on our ability to trust information.  Do you understand what is at stake in your nation state?  Your organization?  Your household?  Yes, a "War on Trust"...